EAO 491

The advertisement proposed by the requestor of this advisory opinion may comply with the disclosure requirement under section 255.001(a) of the Election Code if either: 1) the full disclosure statement appears on the face of the advertisement or, in the alternative, 2) a direct link to another Internet landing page that displays the full disclosure statement appears on the face of the advertisement and the direct link contains the words “political advertising,” “pol ad,” or another recognizable abbreviation. (In other words, the link must take the Internet user directly to the page that contains the full disclosure statement.) If the advertisement includes a direct link in order to comply with the disclosure requirement, the Internet landing page to which the direct link refers must be operational and freely accessible during the time the advertisement is visible on the social networking website.